Since discovering “Little Women” at the age of 10, Caroline has had a deeply-felt passion and respect for writing. Originally an international business major, she found her love for PR after a summer internship at Becker Communications, Inc. during her junior year of college. Realizing that public relations provides a creative outlet to write, while also giving the opportunity to build relationships and help clients shape and maintain their public images, Caroline changed her major to Communication, with an emphasis in Public Relations.
As President, Caroline brings to her position not only a passion for writing but also extensive experience in the field. For the last 18 years, she has worked her way up through the ranks at BCI, and today is a partner in the agency. She oversees the agency’s promotional PR team, ensuring creativity and effective results are instilled in each team member’s work. She also manages a number of client accounts, including Armstrong Builders, Oceanic Time Warner Cable, Catholic Charities Hawaii, Kraft Foods, Paul Brown Salons, Waikiki Aquarium, and Haseko, among others.
Caroline’s efforts and direction of the team have resulted in publicity in all Hawaii media; and in national and major-market newspapers from Los Angeles to Wall Street; consumer and trade magazines (Condé Nast Traveler, Travel and Leisure, Coastal Living, Unique Homes, Travel Agent) and national television (The Discovery Channel, Food Network, The Travel Channel; plus client appearances on the four major broadcast networks’ talk shows.
Her work has been recognized with numerous awards from the Public Relations Society of America and the International Association of Business Communicators.
Caroline is active in the community and currently serves as communications chairs for the boards of the Navy League of Honolulu and Mothers Against Drunk Driving-Hawaii Chapter (MADD). She is a graduate of the University of Washington, with a B.A. in Communication.
